Building a brand from scratch is not for the weak-willed. Just ask Dana, professional concierge and lifestyle coach. As she began to define her business concept she had a lot of ideas and was feeling a bit overwhelmed with all the decisions and priorities. She wasn't sure how to create the right messaging, identify the target audience and create a brand name that really defined her and her business.
Goodenough&Co created the Thrive Lifestyle brand from scratch. The Thrive brand is professional, personable and classy just like the businesswoman herself. Dana's brand came together in just a few weeks from concept to delivery. We developed clear, concise messaging that speaks directly to her customers and created a website that looks ultra stylish and expensive. We arranged a professional photo shoot and directed the style of her brand and online presence. Thrilled to be launching Thirve Lifestyle into the world. Go get 'em girl!