Online equipment rental company, BoomerOp, was a great idea with a sub-par website and less-than-awesome branding. After a quick distillery session with the owner, we determined the first place to start was a name change. And so BoomerOp became Boomerang.
After helping Boomerang define their business goals, we created a strategic brand guide including a new logo, messaging, print ads, and business cards. Once these items were in place we launched a custom website and e-commerce platform.